Restaurant Gift Cards Are Purchased Everyday, Not Just the Holidays!

    GiftCardImageSales of gift cards have risen from $80 billion in 2007 to a forecasted $118 billion this year, a 47% increase in five years, according to a new report by advisory company CEB TowerGroup. But more than $1 billion on gift cards still goes unredeemed annually, says Brian Riley, research director with CEB TowerGroup.

    Most restaurants sell gift cards for the holidays, but why not sell them everyday?  If you think gift cards only sell during the holidays you are missing a big opportunity everyday!  A gift card program builds your brand, increases revenue, reduces cash refunds and welcomes new customers.  Plastic gift cards are durable, reloadable and advertise your restaurant, but the popularity of digital gift cards is growing rapidly!

    71% of gift card customers spend 45% more than their gift card value.  10% to 15% of gift card users never redeem the full value of their gift card.  Nearly 60% of consumers asked for gift cards during the 2013 holiday season, are you getting your share of gift card sales?

    • What are gift card occasions?
    • Why do customers like gift cards?
    • Why do restaurants like gift cards?

    Other Gift Card Occasions:

    • Anniversary
    • Baby Shower
    • Birthday
    • Bon voyage
    • Boss’s Day
    • Bridal Shower
    • Bridesmaid
    • Christmas
    • Cinco de Mayo
    • Easter
    • Engagement
    • Father’s Day
    • Get Well
    • Groomsman
    • Halloween
    • Hanukkah
    • House Warming
    • Independence Day
    • Kwanzaa
    • Mother’s Day
    • Office Warming
    • Promotion
    • Secretary’s Day
    • Thank You
    • Thanksgiving
    • Valentines Day
    • Veteran’s Day
    • Wedding

    Are you promoting gift cards year round?  Your customers are giving them year round!

    Add your occasion ideas below to help grow our list!

    Why do customers like gift cards?  Gift cards are a quick and easy solution for what to buy.  Plus the gift card value is up to the giver and gift cards are available almost everywhere.

    Why do restaurants like gift cards?  Restaurant gift cards are perfect for several reasons; they are quick and easy to sell, provide an interest free loan to the restaurant, generate free advertising, create new customers and are usually a very profitable sale at the time of redemption.

    Are you selling gift cards everyday?  Your customers are buying gift cards everyday and you should be promoting them everyday!  Sure table tents, posters and digital signage are a must but what about your menu, flyers, customer receipt, website and social media campaigns?  Some merchants reward customer purchases with a bonus gift card when they purchase a preset dollar amount, what about staff contests?  Sell $500 in gift cards in a two week period for a $20 bonus or sell $1,000 in gift cards in a two week period for a $50 bonus!  What about working with a charity or a fund raising event?  Market gift cards for all the occasions we have discussed, this is a great way to put cash in the bank when things are slow!

    If you have not been selling gift cards, contact your restaurant POS provider or your credit card provider for a gift card program without delay!  Most restaurant POS providers have an integrated program for gift cards, check out this article from Maitre’D for more year round gift card sales ideas.  Most credit card processors provide gift card programs, Mercury Payment has a free program for their customers and the Heartland program can integrate with their loyalty program, check out this video.  Of course you could use a paper gift certificate but these are cumbersome to deal with both at time of sale and time of redemption plus they are very vulnerable to fraud!

    For a complete listing of restaurant POS features and options and additional information regarding restaurant POS systems and their important role, download our free white paper “POS and a Whole Lot More and take a look at our detailed list of Restaurant POS Features and Options.

    The selection of a restaurant POS system is a critical decision that you will live with for many years, take your time and take advantage of our free resources so you can make an informed decision.  The restaurant POS system pays for itself, use our Return on Investment calculator to determine your payback time line based on your operation.  Our Restaurant POS 3-Step Purchase Guide for owners and managers is available for free, but if you need personal help along the way we’re available on a one on one basis.

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